The other day I was reading a blog post and I liked it to the point where I thought I should leave a comment below it. It was just the right thing to do. And so I left one appreciative comment.
Days went by. I went to see my friends and relatives. I completed my book bucket list. I also volunteered at an NGO. One month later an email pops up in my inbox. There was a reply. I clicked on the link to be taken back to the same old post. The author had responded to my comment and told me how he loved the positive comment which had prompted him to write another post.
That could have been, in part a marketing tactic, but here is why I think it was effective:
- The response made me feel ‘acknowledged’ in the pool of people who may have read the entire post.
- It showed me that the author cared to go through the comments section, even if it was after 1 month.
- It showed genuine interest in writing the blog.
Social media response is under-rated by many bloggers and writers. There are many Facebook pages run by writers, where people put in queries and some just go unanswered. While positive comments may not require a lot of words, negative comments always need to be answered with care. Additionally, the comments section is always a good place to market new content. It may also be a good place to recyle old content.
However, even if its not marketing you are looking to do, a simple acknowledgement can go a long way in creating a loyal fan following.